Club location + positioning

The first is to understand the situation of the clubhouse industry from the region. To know whether there is a new club planning in the area, and whether the catering facilities and urban construction planning in the area will affect the future development of the club. In addition, the traffic environment is also an important consideration for club location. The developed traffic network in the city covers a wide area. If there are convenient traffic conditions, it will play a role in promoting the rate of club rooms.

However, there is no need to be too strict about the best location of the main traffic road. Because of the great influence and penetration ability of the club brand, the economic club is no longer the same as the traditional club industry, which needs to occupy a prominent road hub position to attract customers. It can use large walls and clear brand signs to attract members and target customers.

Then the traffic condition near the club is the first factor to be considered. Whether it is convenient to stay and leave is the primary consideration of the club location. Inconvenient traffic means less passenger flow, which means it is difficult to be favored by customers. A good surrounding environment will bring a lot of tourists to the club.

Finally, the surrounding environment of the club is the environment integrating nature and humanity. Among them, the central business district, commercial center, exhibition center, transportation center, large shopping center, University City, etc. are better locations. Adjacent to the railway station, bus station, wharf, port, subway entrance, etc., is also a good choice.

In addition, it can also be a tourist attraction or a nearby area. These places have large passenger flow and are excellent places for clubs. Of course, before making the location decision, club investors should also consider the planning of the area where the property is located to ensure that the selected property is within the lease term of the contract and there is no possibility of relocation. At the same time, we should pay attention to the urban planning and development direction, and whether it is conducive to the long-term development of the club.